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Internal Article: This article is Optimizely eyes only.

 

This article is about new Optimizely. If you're using Classic Optimizely, check this article out instead.

 

Written by Westly
Customer Education Manager at Optimizely at Optimizely


 

THIS ARTICLE WILL HELP YOU:
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WHAT IS EXPERIENCE OPTIMIZATION?

Optimizely is an Experience Optimization platform that lets you test experiences with actual
visitors, learn from them, and deliver targeted experiences based on what you learned.

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WHAT IS EXPERIENCE OPTIMIZATION1?

Optimizely is an Experience Optimization platform that lets you test experiences with actual
visitors, learn from them, and deliver targeted experiences based on what you learned.


What do we mean by "test experiences"? A/B Testing, also known as split testing, is a method One sub section here
of optimization that lets you run two (or more) versions of an experience to compare which is
more effective at achieving your conversion goals.

What's Next

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
visitors interact — for example: clicking a button, viewing a page, watching a video, submitting a
form, or completing a purchase — you can determine which version is most effective at
achieving your conversion goals.

Something else you should know

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
you can determine which version is most effective at achieving your conversion goals.

Something else you should know2

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
you can determine which version is most effective at achieving your conversion goals.

Something else you should know3

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
you can determine which version is most effective at achieving your conversion goals.

What's Next2

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
visitors interact — for example: clicking a button, viewing a page, watching a video, submitting a
form, or completing a purchase — you can determine which version is most effective at
achieving your conversion goals.

Something else you should know2-1

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
you can determine which version is most effective at achieving your conversion goals.

Something else you should know2-2

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
you can determine which version is most effective at achieving your conversion goals.

Something else you should know3-2

Visitors are randomly bucketed into one version ("A") or the other ("B"). By measuring how
you can determine which version is most effective at achieving your conversion goals.

 

You can quickly make changes to your audiences, goals and url targeting more directly
from your Home page. Visit our Home page article for more information.

You can quickly make changes to your audiences, goals and url targeting more directly
from your Home page. Visit our Home page article for more information.

You can quickly make changes to your audiences, goals and url targeting more directly
from your Home page. Visit our Home page article for more information.

You can quickly make changes to your audiences, goals and url targeting more directly
from your Home page. Visit our Home page article for more information.

You can quickly make changes to your audiences, goals and url targeting more directly
from your Home page. Visit our Home page article for more information.

 

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