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Everything you need to learn Optimizely X in one place: See our resource pages for Web Experimentation and Personalization.

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Popular Articles & Resources

Build an Experiment in Six Steps
Learn the essentials of building an experiment in six short steps.
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Help Video Library
Explore Optimizely’s key features with this library of short video tutorials.
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Testing Ideas
Jumpstart your optimization journey with this list of high-impact test ideas.
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Get Started: Web Optimization
Optimize your website. This guide has everything you need to set up Optimizely and start testing.
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Get Started: Mobile Optimization
Optimize your mobile apps. This guide has everything you need to set up Optimizely and start testing.
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Developer Docs
Visit our developer docs, which contain code samples, FAQs, and more on the REST and JS API.
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Explore the Knowledge Base

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Welcome to Optimizely. Use our Getting Started guides, FAQs, and video tutorials to get your program off the ground.
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Implement the Optimizely snippet, manage projects and collaborators.
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Integrate Optimizely with your CMS, analytics platforms, tag managers, third-party data, and more.
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Generate ideas for experimentation, build a strategic roadmap, and grow your optimization program.
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Build experiments and campaigns with Optimizely’s Editor or custom code.
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Use pages, URL Targeting, audiences, traffic allocation to decide who sees your experiments and campaigns, and where they’ll run.
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Measure the success of your experiments and campaigns with click, pageview, custom and revenue tracking events and goals.
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Make sure that campaigns and experiments look and work the way you'd like, before publishing them live to the world.
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Find and troubleshoot common issues.
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Interpret the Results page, learn how the Optimizely Stats Engine works, and take action on your results.
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Change your email and password, check your plan type and features, and protect your account.

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Optimizely X Web Personalization Resources
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